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Auction: 19001 - Orders, Decorations and Medals
Lot: 982

A rare Great War recruitment poster for the South African Red Cross, 1918

the central image depicting wounded soldiers on stretchers at the edge of a wood; another wounded man is brought to them by a soldier wearing a Red Cross armband. Two Red Cross Ambulances are parked in the background. Above, a large Red Cross flag flies from a tree. The title separate, positioned across the top, in red, with the text separate and positioned in the lower quarter, in red and black. Title: OUR DAY. Text: THE SYMBOL OF SUFFERING IN THE LAND OF DESOLATION 1918 / The need is greater to-day than ever. All set against a white background. Printed by Argus & Co. Ltd., Cape Town for the South African Red Cross. Lithograph. 990mm x 663mm.

An identical poster is held by the Imperial War Museum (Art.IWM PST 12336).

In September 1918, a campaign was started to raise funds throughout South Africa for soldiers who had been wounded in the Great War and for the dependence of those who had made the ultimate sacrifice. Aimed at raising £100,000, the campaign was known as 'The S.A. Red Cross Our Day'; sold with copied research.

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Estimate
£500 to £600